I’m going to start a little Instagram series about everything from editing pictures, to growing your follower base, and more! You can expect more tips and advice in the next few upcoming blog posts. In this post, I’ll be focusing on how to take your Instagram to the next level by creating and maintaining a visually pleasing feed.
So why does this even matter? Well for one thing, Instagram is a great platform for people to share snapshots of their life and express their personal aesthetic and creativity. Another reason is that if you’re serious about becoming a social influencer, branding your image, and growing your followers, first impressions matter!! The feed is the first thing people see. From looking at just the first 9 posts on someone’s profile, I can already decide whether or not I want to follow them.
The way you curate your feed makes a huge difference in whether you gain lots of followers consistently, or if you rarely get any followers. Here are some of my best tips for attracting new followers to your profile.
Choose One Color Scheme
Whether it’s all white, neutrals, pastel, etc., the key is to choose and stick with similar colors and tones in your posts.
Sometimes, a picture you take may not fit, but there are ways you can edit your photos to make it work! My favorite apps to use for this are Snapseed and Photoshop Fix. I use each app for different purposes.
The Photoshop Fix app is great for making whites even whiter so it looks crisp and clean. The first thing I do is turn down the warmth of the photo a little and if that doesn’t make it look white enough, I’ll use the Light tool to color over areas I want to fix. I probably use this the most often when I’m taking pictures like flatlays and I want to whiten the table surface, or when I’m trying to brighten up walls, architecture, and the like.
Snapseed is great for the Selective tool because it allows you to manipulate the brightness, contrast, saturation, and structure in certain areas of a photo. See in this example, I have a picture of one of my meals and the table is too warm, so it doesn’t match well with the rest of my feed.
By using the Selective Area tool, I was able to turn down the saturation of the table so it looks grayer. This matches my feed way better!
Use Similar Lighting
Similar lighting will also help you achieve a consistent look on your Instagram feed. If you typically post bright and airy photos, make sure you’re using nice natural lighting, like beside a window all the time. Going off that, you probably can’t post something like outdoor photos at night because that kind of lighting will just completely throw off your theme. Just keep that in mind when you’re taking your photos, because location and time of day will have a big impact on how your photos turn out.
Unless your Instagram is a monotheme (you only post the same type of object in every post), you want to create a mix of photos that vary in subject matter. You wouldn’t want to bunch up five really busy looking photos together and then post a minimalist looking one. The key is to alternate. Notice how in the screenshot of my feed in the previous section, I try to alternate photos of selfies, makeup, food, travel, etc. No one wants to see six selfies in a row.
Stick With The Same Filter
Even if you post pictures with the same color scheme, it won’t look right if you’re using a different filter for each photo. To create consistency, find a filter you like and stick with it. I always edit my photos in VSCO and I gravitate toward the A6 filter. I won’t use it at its maximum intensity – I usually bump it down somewhere around halfway to achieve the look I like.
Once you develop an editing style you like, try not to deviate from it too much unless you’re looking to completely start over and try a new aesthetic.